Simply writing long-form content is not enough to create engaging and successful content. In this post, we show how visual elements can complement your blog posts and improve your readers’ experience.
Long-Form content has been around for as long as we’ve had the ability to compile and record large amounts of information and narrative. Occasionally it falls out of fashion, but it’s back and judging by its online presence and level of engagement it cannot be ignored.
After seeing some great examples of Long-Form content, the resounding conclusion should be:
Good content + Great visuals = Great long form post
Visuals aren’t merely for decoration, they create spacing elements that provide the written matter with a pace and rhythm.
The various techniques used, work like cliffhangers in TV shows, teasing the audience with an open-ended piece of information, or a question that gets their minds buzzing.
But, as great as your writing may be, you still need eye candy.
Getting this visual aspect of long-form content right is crucial. You’ll want to break up your wall-to-wall mass of text. You’ll want to make it easy to navigate, so be sure to include headings, anchors and a table of contents. By merely adding some basic visuals such as photos, videos, and other media (e.g. the very trendy infographics, or the less trendy regular charts and graphs) content will increase views by an average 77%, according to MDG Advertising’s analysis of 10,000 press articles.
Our suggestion is to approach your design only after your second draft.
Whether your article is heavy on data, or more of a story piece, you should be able to identify the weaker, ‘boring’ parts. The moments when you are most likely to lose the reader’s attention and interest.
We feel that every visual element should have a reason. Will it draw interest? Will it keep the reader engaged? Every post has its own personality.