How to Win a Political Campaign when Defeat is Certain

There are times when candidates find themselves sailing against the wind in a stormy political environment, facing certain defeat. In this video, how to use a losing campaign to advance a cause that will carry you to victory when the wind is at your back.

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

Political Speech

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.


To learn more on how to win an election, or the art of running for office, visit

Behavioral Marketing

Behavioral Marketing

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