SnapSite Web Design & AWS Cloud Hosting https://snapsite.us Responsive Web Design & Development in the Cloud Sat, 03 Aug 2019 04:33:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://snapsite.us/wp-content/uploads/2019/06/oie_transparent-9.png SnapSite Web Design & AWS Cloud Hosting https://snapsite.us 32 32 How to Win an Election https://snapsite.us/blog/2019/08/03/how-to-win-an-election/ https://snapsite.us/blog/2019/08/03/how-to-win-an-election/#respond Sat, 03 Aug 2019 03:21:15 +0000 https://snapsite.us/?p=5252 How to Win an Election In this video we will show the steps to winning an election.   In This Video: *7 Questions that Determine Your Strategy.  *Why Smart, Articulate Candidates Lose?  *How to Construct Your Message, Advertising Plan, Out-Smart Your Opponent? *Where Candidates Can Find Help? https://youtu.be/44tUzVlX988   In This Video: *7 Questions that Determine Your […]

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How to Win an Election

In this video we will show the steps to winning an election.

  In This Video: *7 Questions that Determine Your Strategy. 

*Why Smart, Articulate Candidates Lose?

 *How to Construct Your Message, Advertising Plan, Out-Smart Your Opponent?

*Where Candidates Can Find Help?

  In This Video: *7 Questions that Determine Your Strategy. 

*Why Smart, Articulate Candidates Lose?

 *How to Construct Your Message, Advertising Plan, Out-Smart Your Opponent.?

*Where Candidates Can Find Help.?

After watching the video, if you’d like to speak with me, I do accept a limited number of clients. If you are interested, please complete the application. https://jaytownsend.com/Application/ 

In it you’ll find some questions that will help me research your jurisdiction so that I am well prepared for a conversation with you. 

Once I’ve reviewed it, I’ll send you an email so that you can schedule a time for our talk on a day and time convenient to you. Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. 

He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy. 

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. 

Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant. To learn more on how to win an election, or the art of running for office, visit http://jaytownsend.com

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New Templates Monthly https://snapsite.us/blog/2019/08/03/new-templates-monthly/ https://snapsite.us/blog/2019/08/03/new-templates-monthly/#respond Sat, 03 Aug 2019 00:07:58 +0000 https://snapsite.us/?p=5236 Get access to hundreds of templates https://youtu.be/LD8hB2nFsqM Elementor presents: Our Monthly Template Kit, a monthly release of a set of templates that make up a complete site, including all the needed elements a site needs, including Header, Footer, 404, Blog Archive & Single, and Popup! Why Love This Kit? – All pages and templates are […]

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Get access to hundreds of templates

Elementor presents: Our Monthly Template Kit, a monthly release of a set of templates that make up a complete site, including all the needed elements a site needs, including Header, Footer, 404, Blog Archive & Single, and Popup! Why Love This Kit? – All pages and templates are mobile responsive – The kit is built with flexibility in mind – Made by our very own stellar designers

Build an Entire WordPress Website With Our Monthly Template Kits

Don’t you just LOOOVE Elementor templates?
I do too! Being able to jump right into the template and customize elements within it with the power of Elementor makes them much more powerful than regular WordPress templates.

Let’s face it, they work great for landing pages, but it’s hard to create a consistent and complete website using a single template.

Which is why I am happy to present: Elementor’s Monthly Template Kit, a monthly release of a set of templates that make up a complete website, including: a Header, a Footer, a 404 page, a Blog Archive & Single blog, a Popup and many more inspiring templates.

These Are NOT Your Average Templates!There are thousands of beautiful Elementor templates on the market,

but THIS template kit is different.

The difference starts with the kit’s flexibility. Our team of designers have worked hard to produce a top-notch design that offers unique flexibility to Elementor users.

The templates are clean and lightweight, with no extra code added. This is important both in terms of improving their compatibility and extendability, and to ensure the pages built with these templates load fast and show high performance in terms of page speed.

Why Use This Kit

The Template Library was first introduced soon after we launched Elementor, and has been a great tool for educating our users regarding the proper use of Elementor.

Here’s a partial list of reasons why we feel these kits will help Elementor users of all levels, regardless of their level and proficiency:

Understand the best practices for using Elementor and get inspired. Even if you are not the template-using type, you can still use templates as a source of inspiration for your own design.

Build an entire website. Use this kit to build an entire site where all the elements and pages fit perfectly together.

Discover our latest features. We did our best to create versatile templates that take full advantage of Elementor and its widgets and features. Inside the kit. you will find clever uses for popups, motion effects, blend modes, and other key features.

Enjoy templates built by Elementor’s own designers. Delivering this template kit allows us to showcase our own understanding of the very tool we built.

Professional designers, get a jumpstart with your design. Template kits provide a great shortcut for all the grunt work that accompanies the design process.

Less skilled designers, this will get you sorted! If you are starting out with Elementor, or lack the experience to create high-end designs, this template set will certainly come in handy.

Built for Flexibility

It’s the attention to the small details that really sets this kit apart.

For example:

Flexible images. Go to any of the shaped images, and you will discover the actual photos we used are square, and the shape is made by using border radius. Another approach would involve making the final shape in Sketch, but we wanted to offer you the ability to edit the section and have the choice to change it to a circle, square or any other shape.

Rather than uploading heavy pictures with effects and masks, this method is healthier for the page load speed.Navigator naming. We named each and every layer in the Navigator, so you can easily pinpoint and pick out every element on the page, and know what does what.

Hand-made icons. All the icons and logos you see in the kit were made by our designers, and are completely free to use.

Mobile Responsive Templates

A template that has not been pre-designed for mobile is about as useful as an expired bus ticket.

Don’t worry, we made sure the entire template set works perfectly on any device. But, don’t just take my word for it! Pick up your hand-held anti-social machine, and bring up one of our kit pages. It will all scroll exactly right.

Motion Effects Come IncludedAs you scroll through the different pages and areas, you’ll notice the clean and subtle use of Elementor’s motion effects. Motion effects are like salad dressing. It’s great to just pour down the barbecue sauce, but having too much of it will ruin your dish. Sprinkle it moderately for the best results.

Free Photos Without Restrictions

All the images used in the templates are from free CC0 sources like Unsplash, Pexels, and Pixabay. All images have been optimized and minified to improve loading time.

It was important for us to include images you could freely use in your projects (even though, and I’m sure you know this, you should replace them with your own business’s images).

The Digital Agency Website Template Kit

For our first kit, we decided to focus on a digital agency site kit, since we feel this is most useful to our users, who have the most urgent need to promote their own digital services.

The kit is minimalistic and simple, which makes it a good fit for the tech and digital industry.

It’s important to note that with a bit of imagination and small tweaks to the design, you can create a new custom-made website for other purposes. All you need to do is change the images and texts and maybe make some other small changes to the look & feel of the site.

Since digital services like SEO and PPC are mostly not visual and do not always relate to each other, fluid shapes were used to tie all the services together and give the whole design an overall aesthetic look and feel. This is also aided by the use of smooth gradients and the techy blue color.

Let’s go over the assets and see what you get.

The Digital Agency Homepage Template

We started the design of the whole kit with the homepage, which provides a good starting point for first-time visitors looking to learn more about our agency. The hero section presents a clear USP, and then the page continues with further elaboration on the services, team, testimonials, clients, and CTA.

Header & Footer Template

The header can be used with Elementor’s Theme Builder, and published throughout the site. It’s simple and straightforward and includes the original logo we created for the ‘Beyond’ agency, a menu, and a telephone number.

Since most agencies have a blog or news area, we included a subscription form to the agency’s newsletter in the footer.

About Page Template

The About page features the boxed set of company values, showcasing a different layout for displaying content. Since many digital agencies offer a wide array of services, we wanted to present less common layouts for that content. It also includes the company’s team members to make the business more approachable.

Clients Page & Contact Us Page Template

This Clients page has everything you need of a clients page: an impressive presentation of client logos as well as a testimonial slider. The Contact Us page makes it easy for clients to contact you and includes a contact form, opening hours, an address and other contact details.

Services & Single Service Page Templates

The services page includes original icons that we created per service, and again presents two alternatives for displaying content. The page also includes a FAQ area that is common on many sites that have a technical element.

In the service page, we created 5 different sections that describe one of the services of our digital agency. Feel free to play around with the different sections and pick the ones you’ll use for your service page.

404 Page Template

Elementor makes it easy to set up 404 pages with a simple click.  We created a 404 template that follows the same shape design as the rest of the website.

Main Blog Page (Archive Template) & Blog Post (Single Template)

Since it is a digital agency that offers SEO services, it only makes sense the company will have a blog. We used Elemenotr’s Posts widget to create a modern blog page design.

The blog post template is fully customizable and includes all the important ‘stuff’ a blog post should have, including a featured image, date, an excerpt, share buttons, a newsletter subscribe form, navigation arrows, and related posts.

Popup TemplateI hope you noticed the bottom left contact button that resembles a chat icon. This runs throughout our templates and opens the agency popup,.

Grab This Kit Now!

 

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How to Use Multiple Sliders to Showcase Services with Automatic Animation https://snapsite.us/blog/2019/07/28/how-to-use-multiple-sliders-to-showcase-services-with-automatic-animation/ https://snapsite.us/blog/2019/07/28/how-to-use-multiple-sliders-to-showcase-services-with-automatic-animation/#respond Sun, 28 Jul 2019 19:32:04 +0000 https://snapsite.us/?p=5217 Posted on July 25, 2019 by Jason Champagne in Divi Resources | 1 comment Most companies will need to showcase services on their website to their visitors. And one way to showcase services above the fold is to use a slider. This allows you to highlight each service one by one, but the downside is that the user will have […]

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Posted on July 25, 2019 by  in Divi Resources | 1 comment

How to Use Multiple Sliders to Showcase Services with Automatic Animation

Most companies will need to showcase services on their website to their visitors. And one way to showcase services above the fold is to use a slider. This allows you to highlight each service one by one, but the downside is that the user will have to navigate back and forth to find the service they need. A better user experience may be to keep those services visible to the user at all times.

In this tutorial, I’m going to show you how to showcase services using a slider while at the same time keeping each service content visible to the user at all times. To do this we will be using multiple sliders and automatic animation so that each service is highlighted one by one with a specific slide design. And we will do this using Divi’s built-in design options.

Let’s get started.

Sneak Peek

Here is a quick look at the design using multiple sliders to showcase services one by one.

Download the Showcase Services with Multiple Sliders Layout for FREE

To lay your hands on the designs from this tutorial, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our Divi Daily email list by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.

Download For Free

Download For Free

Join the Divi Newlsetter and we will email you a copy of the ultimate Divi Landing Page Layout Pack, plus tons of other amazing and free Divi resources, tips and tricks. Follow along and you will be a Divi master in no time. If you are already subscribed simply type in your email address below and click download to access the layout pack.

 

To import the layout to your page, simply extract the zip file and drag the json file into the Divi Builder.

Let’s get to the tutorial shall we?

What You Need to Get Started

To get started, you will need to have the following:

  1. The Divi Theme installed and active
  2. A new page created to build from scratch on the front end (visual builder)
  3. Images to be used for mock content

After that, you will have a blank canvas to start designing in Divi.

Creating the Showcase Services with Multiple Sliders Design in Divi

Create the section and row 1

To get started, create a regular section with a one column row.

Then before you add any modules, open the section settings and add a dark background image (or background color).

Then open the row settings and update the following:

Max Width: 80%

Add the Header Text with a Text Module

To add the header text for the design, let’s use a text module. Go ahead and add a text module to the row.

Then update the text module body content with the following HTML:

01
<h1>How can we help?</h1>

Then update the design settings as follows:

Heading Font: Montserrat
Heading Text Color: #ffffff
Heading Text Size: 6vw
Padding: 5% top, 5% bottom

Add the second Row

Next, add another row with a three column layout.

Then update the row settings with a max width of 80%.

Max Width: 80%

Add a Slider to Column 1

Now we are ready to start adding our sliders to each of out columns. Start with adding a slider module to column 1.

Delete the second default slide so that only one slide remains.

Then update the following:

Show Arrows: NO
Show Controls: NO
Background Color: rgba(0,0,0,0)

Text Alignment: Left
Title Font: Montserrat
Title Font Weight: Semi Bold
Button Background Color: #38b3cb
Button Border width: 0px

Then set the automatic animation options as follows:

Automatic Animation: ON
Automatic Animation Speed: 3000
Continue Automatic Slide on Hover: ON

By default, Divi will add a subtle fade animation between slides. We want to disable this so that there is no noticeable change between slides. To do this, add the following custom CSS to the Slide Description:

01
animation: none !important;

That takes care of the slider settings. Now we need to update our individual slides.

Creating the Slides for Slider 1

We are going to be using three sliders with one slider in each of the three columns. And in order to get the timing of the slides to highlight each service one by one, we need to have three slides for each slider. Then we can choose one of the slides to be designed for showcasing or highlighting the service.

Let’s start by creating the three slides for Slider 1.

Open the settings for the individual slide. Then adjust the body text content to contain only a short sentence.

Now save the individual slide settings and duplicate the slide 2 times so that you have a total of three slides. Remember, for this design, you need to have the same number of slides as you do sliders/columns.

Copying and Pasting the Slider into Each Remaining Column

With our three slides in place on Slider 1, we can copy the slider module and paste it into column 2 and column 3.

Now you should have the same slider in each column. And each slider has three identical slides that are set to automatically transition every 3000ms. And since we disabled the fade animation, you can’t see the transitions between slides. However, if we change the design of one of the slides, we will be able to see the difference when the slider goes to that slide. This allows us to change the design of one slide in each slider in order to showcase (or highlight) the service with automatic animation.

Updating each slider with a Showcase Slide

To do this, we will change the design of the first slide in slider 1, the second slide in slider 2, and the third slide in slider 3. This will highlight each service automatically (every 3000ms) starting from the left column and ending with the third column on the right. Then it will continue to repeat this automatic animation.

Update Slider 1 Showcase Slide

Start by opening the settings for slider 1 and then opening the settings for the first individual slide.

To highlight the service, we will update the slide with a background color (that matches the button) and a background image that is blended together with the background color using the multiply blend mode.

To do this add update the following:

Background Color: #00b2ca
Background Image: [upload image of your choice]
Background Image Blend: Multiply

Then update the button style for this slide as follows:

Button Text Color: #00b2ca
Button Background Color: #ffffff

Save settings.

Now with the new design added to the first slide you will see the first slide highlight the service whenever the slider reaches the first slide.

Update Slider 2 Showcase Slide

For Slider 2, we want the second slide to be our showcase slide so that it appears immediately after the showcase slide in slider 1.

Open the slider module settings for the slider in column 2 and change the button background color.

Button Background Color: #1d4e89

Then open the individual slide settings for the second slide and update the following:

Background Color: #1d4e89
Background Image: [upload image of choice]
Background Image Blend: Soft Light (or multiply for a darker effect)

Then update the button style for the slide.

Button Text Color: #1d4e89
Button Background Color: #ffffff

Update Slider 3 Showcase Slide

For Slider 3 (in column 3), we will need to update the third slide as our showcase slide so that it appears immediately after the second slider showcase slide.

First, change the button color of slider 3 as follows:

Button Background Color: #ef476f

Then open the settings for the third slide and update the following:

Background Color: #ef476f
Background Image [insert image of choice]
Background Image Blend: Multiply

Then update the button style for the slide as follows:

Button Text Color: #ef476f
Button Background color: #ffffff

Final Result

Let’s check out the final result.

And here is how the design stacks on tablet and phone.

Final Thoughts

Showcasing services using multiple sliders with automatic animation seems a bit tricky. But it’s actually pretty easy once you understand the concept.

Since each slider represents one service, you will want to keep the content the same and make sure your button url is the same for each slide.

There are also many other ways you can use this setup. For example, you could set the automatic animation duration to different speeds in order to make the services highlight sporadically. And you can even add different services within each slide of the sliders for more services to popup.

I personally like the current setup because it shows progression and can be used to show visitors a process. But I would love to hear your thoughts and ideas.

I look forward to hearing from you in the comments.

Cheers!

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How to Create GIF Stickers to Boost Your Instagram Stories https://snapsite.us/blog/2019/07/28/elementor-5209/ https://snapsite.us/blog/2019/07/28/elementor-5209/#respond Sun, 28 Jul 2019 04:49:38 +0000 https://snapsite.us/?p=5209 How to Create GIF Stickers to Boost Your Instagram Stories How to Create GIF Stickers to Boost Your Instagram Stories This week we’re looking at Instagram, its growing potential as a marketing platform, and share how to create and use your own story stickers on Instagram to expand your own reach and business potential. Instagram […]

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How to Create GIF Stickers to Boost Your Instagram Stories

If the competition between social media platforms ever felt like a race, then Instagram has shot its way up the scoreboard, offering some serious competition for the top 3 in terms of size and marketing potential.

Why Instagram Marketing?

Launched in 2010, Instagram now boasts one billion monthly active users, second only to YouTube and Facebook (who have owned Instagram since 2012). 

Instagram is popular because it’s simple and fun to use. We could also argue that it appeals, more than others, to international users as most of its content is pictorial (as opposed to text on other platforms such as Facebook) and lighter (unlike heavier content such as YouTube videos).

From a purely business perspective, Instagram has become the New World of social media marketing. Not because of the number of users but because of their behavior.

It’s this behavior that has made Instagram a major influencer in its own right.

Over 60% of users log into Instagram daily, most of them to post stories. This makes it the second most engaged social network after Facebook.

You may recall that last week, we explained the significance of Google’s decision to favor mobile versions of websites/pages in search results, making mobile responsive design more important than ever. Needless-to-say, Instagram, predominantly used on mobile and by adults, played a big part in this shift. 

And we’re only starting to get the picture.

Reach seems to not only be easier to obtain on Instagram than on Facebook, once obtained, but it is also more valuable.

80% of users follow at least 1 business or brand, which means that it’s the platform where most users are likely to continue doing so. 

Businesses that have realized this and have already begun marketing on Instagram claim that they get up to 37% of their total impressions from Instagram Stories. 

You would think that Facebook would have similar marketing potential, when in fact the opposite is true. Instagram boasts 58 times more engagement per follower than Facebook.

There are claims that Facebook is oversaturated with advertising and marketing content, and there could be truth to it. Facebook users seem to have learned to filter out advertising and marketing content.

As consumers, we’ve always needed to be reassured, at the very least, of the quality, dimensions, and current state of a product. 

A visual aid has proven to be very convenient for this purpose, and furthermore, it encourages users to take action and buy that item. Kinsta recently pointed out that “about 60% of Instagram users say they’ve discovered new products through the app, while 72% of users say they have purchased a product they saw on the app.”

Most of the businesses we’re discussing are related to things that are visual to include web design, and…, yes, like Elementor as well.

We’ve been running our own experiments with Instagram stories. Of course, we’ve been having a lot of fun in the process, but who said that you couldn’t have fun to get results? 

And, boy, did we get results.

Our Instagram account is currently at 18 thousand plus followers and rapidly growing.

Creating stickers like these allowed us to strengthen our brand identity further while expanding our creative assets. In fact, one of our stickers got over 25 million views!

But wouldn’t it be better to share the knowledge of how to similar results? After all, isn’t that what makes a community great?

We want to share how we used GIF stickers on Instagram to generate social impact so that you too can benefit from our knowledge and experience, and by following the same process, perhaps expand your following to similar numbers, if not more!

What Are Instagram Stickers?

When you share a photo or video to your Instagram story, Instagram lets you can add stickers to express yourself in creative ways. 

These are little superimposed graphics that add elements of expression to your stories, adding fun, excitement, and character. This makes the stories more interesting and engaging to viewers, which inevitably contributes to the greater reach of your stories, and you know the rest.

What Is a GIF?

A Graphics Interchange Format or GIF is a type of digital image that also allows us to create short animations with multiple images. 

Imagine the layers being the pages in a book, and flipping through those pages quickly to create an animation, and there’s no limit to the level of animation you can achieve with these GIFs.

Which wild explain why GIFs are mostly used for short animations these days.

How to Make a GIF Sticker for Instagram

Earlier this year, our colleagues Ben, Matan, Zvi, and Nofar were at At WordCamp Europe (WCEU) 2019 and wanted to document the experience in a fun, engaging and creative way. To do so, we decided to create some unique Instagram GIF stickers that would be added to our personal documentation of the event. 

The following is the exact process we use to create the GIF stickers for our stories on our social feeds. Elementor’s Social Media Manager, Lisa Raz, has gotten so good at creating them, she can produce a nifty GIF faster than you can say “animated GIF stickers for Instagram stories”. 

Of course, there are numerous ways to create stickers, such as those explained in this wonderful tutorial by Elementor user Lisa Bardot.

But this is how we make ’em!

Our sticker creating workflow is divided into 3 parts

  1. Creating a GIF sticker
  2. Uploading it to Giphy.com
  3. Adding our sticker to our Instagram story

For this process we will need the following: 

Giphy’s Brand/Artist Account

Once you’ve uploaded at least 5 GIF’s, you’ll be eligible to apply for a Brand/Artist account on GIPHY. This will allow your GIFs to become available to the public, and your Instagram account. You can read more about Giphy’s requirements for having Brand/Artist accounts here

Once your Brand/Artist account is approved, make as many GIFs as you want and upload them!

Let’s Get Started.

Open up the Procreate app on your iPad (or another suitable device). 

Create a new file by tapping on the plus icon (+) in the top menu bar. When creating a new file, you will be prompted to select the size of what will become your GIF.

We’ll be recreating our WordCamp Europe sticker, made up of the Elementor logo, the WCEU logo, and the @ sign. 

  1. The logos are images that we have on our device image gallery, and we’ll import them here by tapping on the tool Icon (next to Gallery). In the menu that now appears, tap the plus sign, then tap on the Insert a Photo. Select your image from the gallery, and repeat this process to import the second image for the GIF.
  2. To add the @ sign, we’ll tap on the tool icon again, but this time we’ll select Add Text, and In the textbox that appears, we’ll enter the @ sign.
    Tap on the mouse icon in the top menu, and then select the @ sign. 
  3. In the menu that has now appeared on the bottom of the screen, make sure that the uniform and the blue magnet options are selected. This assures the proportions remain the same regardless of any adjustments we make to the textbox.
  4. Using the handles on the textbox, enlarge the 2 sign and center it against the other logos as best you can. Now tap the layers icon, and in the list of layers that appears, swipe the layer with the @ sign to the right, for the duplicate option. 
  5. Tap on duplicate to create another @ sign layer, which we will now tap + hold and move in-between the Elementor logo and the WCEU logo.
  6. The next thing to do is to unselect the background color layer to make our GIF’s background transparent. This is of course very important if you want to get that cool sticker effect on Instagram.

Essentially, what we have now are four layers, one on top of the other, that will be flipped through like the flipbook, we mentioned. 

The final step 

  1. We’ll tap the tool icon again, then on the share icon, and at the bottom of the menu, we’ll tap on Animated GIF
  2. In the preview that appears, you will see the Frames per Second option that allows you to choose how many frames, or layers, you see per second. This controls the speed of your GIF. We’ve set our speed to 2.
  3. Tap on Full Resolution to export the GIF to our image library. Select a suitable location from the export options, and tap the Save button, to save the GIF.

Uploading Your GIF

Once we’ve created our GIF, we’ll upload it to Giphy.com, which acts as a host for our online GIF assets. 

  1. Log in to your Giphy.com account, and click Upload. Use the options to either drag-and-drop or search and select the GIF you want to upload.
  2. Once it has uploaded, an Upload dashboard will appear. 
  3. We suggest that you add tags to your upload so that your GIFs will appear on other users’ searches, something that will add to your overall reach. 
    The tags we’ll be adding are Elementor, WordPress and WCEU
  4. Make sure that the Public option is turned on (unless of course, you want to keep them a secret for a while).
  5. Select the correct rating. All of Elementor stickers are rated G.
  6. Click on Upload to GIPHY and were done.


Giphy reviews each and every GIF to make sure they follow all their guidelines and also look good. Alas, this means that you will not see your GIFs in the stickers search immediately. 

However, once Giphy approves our GIF, we’ll be able to find them on Instagram and add them to our stories. 

Like we did when we placed them on the images that we were taking at WordCamp. 

Adding Your GIF Sticker to Your Instagram Story

  1. Log on to your Instagram account, and select the image you are going to use for your story. 
  2. Now click on the Stickers button, and in the search option, search for your Giphy.com account name.
  3. Click on the GIF of your choice and continue to post your Instagram story as you normally would. 

While you’re at it, feel free to search for Elementor’s stickers on Giphy and use whatever sticker you like! 

We’re only too happy to see others using our stickers on their own posts.

Every Picture Tells a Story

Posting stories on Instagram is more like fun than work, and adding animated GIF stickers to make your stories stand out, really is as simple as we’ve shown here.

Use it to generate awareness and expand your reach. Start making the impressions, that will encourage users to follow through your funnels.

We feel that Instagram is the New World of social media marketing. Some of us may have gotten off to a later start than others, but don’t let that discourage you. Instagram’s marketing and creative potential is still a long way from peaking. 

Every picture tells a story, so get started and make some great stories of your own.

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Creating Custom Column Side-Navigation for One-Pagers with Divi https://snapsite.us/blog/2019/07/25/creating-custom-column-side-navigation-for-one-pagers-with-divi/ https://snapsite.us/blog/2019/07/25/creating-custom-column-side-navigation-for-one-pagers-with-divi/#respond Thu, 25 Jul 2019 02:05:37 +0000 https://snapsite.us/?p=5203 Creating Custom Column Side-Navigation for One-Pagers with Divi Posted on July 24, 2019 by Donjete Vuniqi in Divi Resources | 0 comments When you decide to create a one-pager, the navigation user experience becomes entirely different. Although people aren’t meant to leave the page, you do want to make their stay user-friendly. That’s why most one-pagers use in-page anchor links. […]

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Creating Custom Column Side-Navigation for One-Pagers with Divi

Posted on July 24, 2019 by  in Divi Resources | 0 comments

Creating Custom Column Side-Navigation for One-Pagers with Divi

When you decide to create a one-pager, the navigation user experience becomes entirely different. Although people aren’t meant to leave the page, you do want to make their stay user-friendly. That’s why most one-pagers use in-page anchor links. You can place these anchor links in a traditional top menu or choose side navigation instead. In this tutorial, we’re going to show you how to create a beautiful column side-navigation design for your page using Divi’s new columns options. We’ll fit all the elements into a 100 viewport height to create a fullscreen experience. You’ll be able to download the JSON file for free as well!

Let’s get to it.

Preview

Before we dive into the tutorial, let’s take a quick look at the outcome across different screen sizes.

Desktop

column side navigation

Mobile

column side navigation

Download The Column Side Navigation Layout for FREE

To lay your hands on the free column side navigation layout, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our Divi Daily email list by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.

Download For Free

Download For Free

Join the Divi Newlsetter and we will email you a copy of the ultimate Divi Landing Page Layout Pack, plus tons of other amazing and free Divi resources, tips and tricks. Follow along and you will be a Divi master in no time. If you are already subscribed simply type in your email address below and click download to access the layout pack.

 

Let’s Start Recreating!

Create New Blank Page

The first thing you will need to do is create a new blank page. Once you do, switch over to Visual Builder.

column side navigation

Add New Section

Background Color

We’re going to fit all our page content into one section, one row and two columns. Add a new regular section to your page with a white background color.

  • Background Color: #FFFFFF

column side navigation

Spacing

Remove all default top and bottom padding of the section.

  • Top Padding: 0px
  • Bottom Padding: 0px

column side navigation

Add New Row

Column Structure

Continue by adding a new row using the following column structure:

column side navigation

Sizing

Without adding any modules yet, open the row settings and change the sizing settings accordingly:

  • Equalize Column Heights: Yes
  • Width: 100%
  • Max Width: 100%
  • Height: 100vh

column side navigation

Spacing

Move on to the spacing settings and remove all default top and bottom padding.

  • Top Padding: 0px
  • Bottom Padding: 0px

column side navigation

Column 1 Settings

Once you’ve completed the general row settings, open the column 1 settings.

column side navigation

Background Color

Add a white background color.

  • Background Color: #FFFFFF

column side navigation

Box Shadow

Along with a subtle box shadow.

  • Box Shadow Horizontal Position: 80px
  • Box Shadow Blur Strength: 75px
  • Shadow Color: rgba(0,0,0,0.07)

column side navigation

Transform Scale

We’re also shrinking the size of the column on desktop.

  • Bottom: 75% (Desktop), 100% (Tablet & Phone)
  • Right: 75% (Desktop), 100% (Tablet & Phone)

column side navigation

Transform Translate

Change the position of the column using some custom transform translate settings next.

  • Bottom: -5vw (Desktop), 0px (Tablet & Phone)
  • Right: 0px

column side navigation

Column 2 Settings

Continue by opening the column 2 settings.

column side navigation

Spacing

Move on to the design tab and add the following left and right padding values across different screen sizes:

  • Left Padding: 2vw (Desktop), 4vw (Tablet), 5vw (Phone)
  • Right Padding: 2vw (Desktop), 4vw (Tablet), 5vw (Phone)

column side navigation

CSS Class

Later on the post, we’ll add a smooth scroll and hide the scrollbar. In order to do that, we’ll need to add a custom CSS class to the column.

  • CSS Class: scroll-column

column side navigation

Visibility

The modules we add in the second column will represent our page content. To allow scrolling, we’ll change the overflow settings.

  • Horizontal Overflow: Hidden
  • Vertical Overflow: Scroll

column side navigation

Add Menu Item Text Module to Column 1

Add Copy

Lets’ start adding modules! Add a first menu item Text Module to column 1 with some content of your choice.

column side navigation

Add Link

Add an anchor link to the menu item.

  • Module Link URL: www.yourwebsite.com/yourpage/#home

column side navigation

Text Settings

Move on to the design tab and change the text settings accordingly:

  • Text Font: Montserrat
  • Text Alignment: Center
  • Text Color: #383838
  • Text Size: 3vw
  • Text Letter Spacing: -3px (Desktop), -2px (Tablet), -1px (Phone)

column side navigation

Spacing

Add some custom top and bottom margin values next.

  • Top Margin: 23vw (Desktop), 3vw (Tablet & Phone)
  • Bottom Margin: 3vw (Desktop), 2vw (Tablet), 1vw (Phone)

column side navigation

Clone Menu Item Twice

Once you’ve completed the first menu item, clone it twice.

column side navigation

Change Content of Both Duplicates

Change the menu item content of both duplicates.

column side navigation

Change Links of Both Duplicates

Along with the anchor links.

  • Duplicate 1: /#about
  • Duplicate 2: /#services

column side navigation

Change Spacing of Both Duplicates

Complete the duplicates by changing the spacing values accordingly:

  • Top Margin: 3vw (Desktop), 2vw (Tablet), 1vw (Phone)
  • Bottom Margin: 3vw (Desktop), 2vw (Tablet), 1vw (Phone)

column side navigation

Add Divider Module to Column 1

Visibility

Add a Divider Module right between the first and second Text Modules in column 1. Make sure the ‘ Show Divider’ option is enabled.

  • Show Divider: Yes

column side navigation

Line

Change the line color next.

  • Line Color: #ffebc9

column side navigation

Sizing

Along with the sizing settings.

  • Divider Weight: 1vw
  • Height: 0px

column side navigation

Clone Divider Module

Clone the Divider Module and place the duplicate below the second Text Module.

column side navigation

Add Social Media Follow Module to Column 1

Add Social Networks

The next and last module we need in column 1 is a Social Media Follow Module. Add the social networks of your choice.

column side navigation

Alignment

Then, go to the design tab and change the module alignment.

  • Module Alignment: Center

column side navigation

Spacing

Modify the margin values next.

  • Top Margin: 12vw (Desktop), 5vw (Tablet & Phone)
  • Bottom Margin: 3vw (Tablet & Phone)

column side navigation

Border

And add ’50vw’ to each one of the corners to create a circular shape.

column side navigation

Add Image Module to Column 2

Upload Image

On to the second column! Add all the modules you want but don’t forget to add a CSS ID to each module you want an anchor link to refer to. If you want to recreate the exact design that was shown in the preview of this post, start by adding an Image Module and upload an image of your choice.

column side navigation

Alignment

Move on to the design tab and choose left image alignment.

  • Image Alignment: Left

column side navigation

Sizing

Change the sizing settings next.

  • Force Fullwidth: Yes

column side navigation

Spacing

And add some right padding.

  • Right Padding: 20vw

column side navigation

CSS ID

Lastly, go to the advanced tab and add the first CSS ID. Make sure this matches the first menu item’s anchor link.

  • CSS ID: Home

column side navigation

Add Title Text Module to Column 2

Add H2 Content

On to the next module, which is a Text Module. Enter some H2 content of your choice.

column side navigation

H2 Text Settings

Move on to the design tab and change the H2 text settings accordingly:

  • Heading 2 Font: Montserrat
  • Heading 2 Text Alignment: Left
  • Heading 2 Text Color: #383838
  • Heading 2 Text Size: 2vw (Desktop), 4vw (Tablet), 5vw (Phone)
  • Heading 2 Letter Spacing: -1px

column side navigation

Spacing

Add some custom margin values next.

  • Top Margin: 6vw (Desktop), 10vw (Tablet), 12vw (Phone)
  • Bottom Margin: 2vw (Desktop), 4vw (Tablet), 6vw (Phone)

column side navigation

Add Divider Module to Column 2

Visibility

The next module we need is a Divider Module. Make sure the ‘Show Divider’ option is enabled.

  • Show Divider: Yes

column side navigation

Line

Modify the line color.

  • Line Color: #ffebc9

column side navigation

Sizing

And change the sizing settings accordingly:

  • Divider Weight: 15px
  • Width: 16%
  • Module Alignment: Left

column side navigation

Add Body Text Module to Column 2

Add Content

Add another Text Module to the second column with some paragraph content of your choice.

column side navigation

Text Settings

Move on to the design tab and change the text settings accordingly:

  • Text Font: Roboto
  • Text Alignment: Justify
  • Text Color: #a8a8a8
  • Text Size: 1vw (Desktop), 2vw (Tablet), 3vw (Phone)
  • Text Letter Spacing: 1px
  • Text Line Height: 2vw (Desktop), 3.5vw (Tablet), 4.5vw (Phone)

column side navigation

Spacing

Add some custom spacing values next.

  • Top Margin: 3vw (Desktop), 5vw (Tablet), 7vw (Phone)
  • Bottom Margin: 3vw (Desktop), 5vw (Tablet), 7vw (Phone)
  • Right Margin: 20vw (Desktop & Tablet), 5vw (Phone)

column side navigation

Add Button Module to Column 2

Add Content

Continue by adding a Button Module with some copy of your choice.

column side navigation

Alignment

Select left button alignment in the design tab.

  • Button Alignment: Left

column side navigation

Button

Change the button settings accordingly:

  • Use Custom Styles For Button: Yes
  • Button Text Size: 1vw (Desktop), 2vw (Tablet), 3vw (Phone)
  • Button Text Color: #ffffff
  • Button Background Color: #0072ff
  • Button Border Width: 0px
  • Button Border Radius: 0px
  • Button Font: Montserrat
  • Button Font Weight: Semi Bold

column side navigation

column side navigation

Spacing

And play around with the spacing values as well.

  • Top Margin: 4vw (Desktop), 6vw (Tablet), 8vw (Phone)
  • Bottom Margin: 4vw (Desktop), 6vw (Tablet), 8vw (Phone)
  • Top Padding: 1.5vw (Desktop), 3vw (Tablet), 4vw (Phone)
  • Bottom Padding: 1.5vw (Desktop), 3vw (Tablet), 4vw (Phone)
  • Left Padding: 3vw (Desktop), 6vw (Tablet), 8vw (Phone)
  • Right Padding: 3vw (Desktop), 6vw (Tablet), 8vw (Phone)

column side navigation

Clone All Modules in Column 2 Twice & Place in Same Order

Once you’ve completed all modules in column 2, you can clone them twice and place them in the right order.

column side navigation

Change Duplicate Image Module #1 CSS ID

Change the CSS ID of the first duplicate Image Module.

  • CSS ID: about

column side navigation

Change Duplicate Image Module #2 CSS ID

Do the same for the second duplicate Image Module.

  • CSS ID: services

column side navigation

Hide Scrollbar & Add Smooth Scroll

Open Page Settings

Now, to create a smooth scroll effect and hide the column 2 scrollbar, we’re going to add a few lines of CSS code. Open the page settings.

column side navigation

Add Custom CSS

Then, go to the advanced tab and add some CSS code. Once you’ve completed this step you’re done!

01
02
03
04
05
06
07
.scroll-column::-webkit-scrollbar {
display: none;
}
 
.scroll-column {
scroll-behavior: smooth;
}

column side navigation

Preview

Now that we’ve gone through all the steps, let’s take a final look at the outcome across different screen sizes.

Desktop

column side navigation

Mobile

column side navigation

Final Thoughts

In this post, we’ve shown you how to create beautiful column side navigation for your one-pager with Divi’s new column options. This is a great way to add anchor links to your page that’ll help improve your website’s user experience. If you have any questions or suggestions, make sure you leave a comment in the comment section below!

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How to Make a YouTube Video https://snapsite.us/blog/2019/07/21/how-to-make-a-youtube-video/ https://snapsite.us/blog/2019/07/21/how-to-make-a-youtube-video/#respond Sun, 21 Jul 2019 03:43:45 +0000 https://snapsite.us/?p=5193 How to Make a YouTube Video HOW I MAKE A YOUTUBE VIDEO (FROM SCRATCH!) HOW I MAKE A YOUTUBE VIDEO (FROM SCRATCH!) / This is the most requested video I’ve ever made, and I’m taking you way behind the scenes on how I make a YouTube video from scratch, craft my content and maximize my […]

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How to Make a YouTube Video

HOW I MAKE A YOUTUBE VIDEO (FROM SCRATCH!)

HOW I MAKE A YOUTUBE VIDEO (FROM SCRATCH!) / This is the most requested video I’ve ever made, and I’m taking you way behind the scenes on how I make a YouTube video from scratch, craft my content and maximize my views! Want to learn the eleven steps that go into creating and launching a YouTube video successfully?

HOW I MAKE A YOUTUBE VIDEO (FROM SCRATCH!) / This is the most requested video I’ve ever made, and I’m taking you way behind the scenes on how I make a YouTube video from scratch, craft my content and maximize my views!

Want to learn the eleven steps that go into creating and launching a YouTube video successfully? If you miss just one of them, you risk losing views and exposure! I’ve crafted a training for you that will break it all down, and give you a few awesome free tools you can use today to get started!

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How to Create Custom Shapes in Elementor Without Using Code https://snapsite.us/blog/2019/07/21/how-to-create-custom-shapes-in-elementor-without-using-code/ https://snapsite.us/blog/2019/07/21/how-to-create-custom-shapes-in-elementor-without-using-code/#respond Sun, 21 Jul 2019 03:29:39 +0000 https://snapsite.us/?p=5186 Creating Custom Shapes in Elementor Without Using Code How to Create Custom Shapes Without Using Code In this tutorial, we’ll add cool shapes and elements using the spacer widget in Elementor. This is a great way to speed up and save weight on your WordPress website because you can replace some heavy png images with […]

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Creating Custom Shapes in Elementor Without Using Code

Another great article from Elementor:

Custom shapes add life and creativity to your website. In this article, we’ll show you how to create custom shapes to boost your designs, without having to use image files or custom code.

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4 Content Creation Hacks https://snapsite.us/blog/2019/07/20/4-content-creation-hacks/ https://snapsite.us/blog/2019/07/20/4-content-creation-hacks/#respond Sat, 20 Jul 2019 01:13:23 +0000 https://snapsite.us/?p=5173 4 Content Creation Hacks (Save Time, Be Productive & Build Authority) https://www.youtube.com/watch?v=-DOBVD68kfA 4 CONTENT CREATION HACKS (Save Time, Be Productive & Build Authority) / How do you create AMAZING content, build a business and have a life? In this video I’m sharing my TOP 4 content creation hacks to save time, be more productive and […]

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4 Content Creation Hacks (Save Time, Be Productive & Build Authority)

4 CONTENT CREATION HACKS (Save Time, Be Productive & Build Authority) / How do you create AMAZING content, build a business and have a life? In this video I’m sharing my TOP 4 content creation hacks to save time, be more productive and build authority for your brand!

Ever feel like there isn’t enough time in the day?? I feel you! Over the last 10 years of entrepreneurship, I’ve got some mad content creation skills to keep you consistent without taking up all of your time.

And don’t forget to comment with #Bossclub – if you comment with a thoughtful comment here on YouTube in the first 24 hours of me publishing a video, you could get a shout-out, BYO boss swag or a shout-out in my Instagram stories!

by Sunny Lenarduzzi

 

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How to Create Epic Blog Posts https://snapsite.us/blog/2019/07/15/how-to-create-epic-blog-posts/ https://snapsite.us/blog/2019/07/15/how-to-create-epic-blog-posts/#respond Mon, 15 Jul 2019 15:54:53 +0000 https://snapsite.us/?p=5157 How to Create Epic Blog Posts Simply writing long-form content is not enough to create engaging and successful content. In this post, we show how visual elements can complement your blog posts and improve your readers’ experience. Long-Form content has been around for as long as we’ve had the ability to compile and record large […]

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How to Create Epic Blog Posts

Simply writing long-form content is not enough to create engaging and successful content. In this post, we show how visual elements can complement your blog posts and improve your readers’ experience.

Long-Form content has been around for as long as we’ve had the ability to compile and record large amounts of information and narrative. Occasionally it falls out of fashion, but it’s back and judging by its online presence and level of engagement it cannot be ignored.

After seeing some great examples of Long-Form content, the resounding conclusion should be:

Good content + Great visuals = Great long form post

Visuals aren’t merely for decoration, they create spacing elements that provide the written matter with a pace and rhythm. 

The various techniques used, work like cliffhangers in TV shows, teasing the audience with an open-ended piece of information, or a question that gets their minds buzzing.

But, as great as your writing may be, you still need eye candy.

Getting this visual aspect of long-form content right is crucial. You’ll want to break up your wall-to-wall mass of text. You’ll want to make it easy to navigate, so be sure to include headings, anchors and a table of contents. By merely adding some basic visuals such as photos, videos, and other media (e.g. the very trendy infographics, or the less trendy regular charts and graphs) content will increase views by an average 77%, according to MDG Advertising’s analysis of 10,000 press articles.


How to Approach Designing your Epic Post Layout

Our suggestion is to approach your design only after your second draft. 

Whether your article is heavy on data, or more of a story piece, you should be able to identify the weaker, ‘boring’ parts. The moments when you are most likely to lose the reader’s attention and interest.

We feel that every visual element should have a reason. Will it draw interest? Will it keep the reader engaged? Every post has its own personality. 


Read more:  https://elementor.com/blog/create-epic-blog-posts/?utm_source=Elementor&utm_campaign=344bb818db-magazine-2&utm_medium=email&utm_term=0_34c18994e0-344bb818db-134151977

by: 

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Use Storytelling to Market Your Products https://snapsite.us/blog/2019/07/15/use-storytelling-to-market-your-products/ https://snapsite.us/blog/2019/07/15/use-storytelling-to-market-your-products/#respond Mon, 15 Jul 2019 15:05:22 +0000 https://snapsite.us/?p=5143 Story Time Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve. Consciously integrating narrative as […]

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Story Time

Storytelling is the thing that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the customer. You tell them what problems of theirs you can solve. Consciously integrating narrative as a part of your marketing strategy not only changes the way you write copy and present your brand but also customers will look at your services and products will never be the same.

Starting Out with Storytelling

If you haven’t considered using this method of marketing before, you may be asking why storytelling? To which we answer, it’s powerful. One of the most fundamental aspects of human psychology is the attempt to keep things framed in narrative. Myths explained how things work to almost every culture out there, not because they were correct, but because they were understandable. We are drawn to narrative partly because it just makes sense to us. We understand the flow of time and events innately, and empathy and community are instinctual.

So what does this have to do with marketing?

Everything. Because narrative and storytelling is so ingrained in our psychology, the more you tie stories into your products, brands, and services, the more your customers (and potential customers) will engage with you.

Look at HubSpot, one of the largest producers of marketing content and services on the web. Their About page is actually titled Our Story.

he story then breaks down what led HubSpot to be founded, the reasons they were successful despite challenges, and how the company functions today. Strangely (actually, it’s not strange at all), that structure follows a 3-act story structure of Inciting IncidentRising Action/Climax, and Resolution.

When you’re looking to integrate storytelling into your marketing, it’s that kind of human element and structure you need to keep in mind. However, not every instance of using narrative to further your brand has to be so intricate. Sometimes, you may not be telling a 3-act arc, but instead a vignette or short story to grab your user’s attention and close the sale as quickly as possible. The important part isn’t the kind of story you tell, but that you’re telling a story at all.

Why Storytelling in Marketing Works

We mentioned how storytelling uses people’s psychology to more effectively connect them to the product, but the real reason this works is not because of the product itself. Marketing with storytelling is actually about problem solving more than product sales. Working with Millennials and Generation Z, specifically, means that you have to stand out from the crowd. And that’s hard.

Not because your product isn’t spectacular. It very likely is. It’s because other products (your competitors) are equally spectacular. So you have to focus not on your product, but the problem your product solves. That’s the power of storytelling. That’s why narrative marketing works so well.

You make yourself stand out because of the good that you can do for someone, not solely because of the doodad that you’re selling. Focusing on the issue that your customers and clients face creates a more personal connection to you and your product, which in turn allows them to see themselves in the story that you’re telling.

Give Customers a Chance to Tell Their Stories

You telling your company’s story is effective. So is reaching out and featuring prominent community members so they can tell their own story. Those, unfortunately, are biased. Customers know that. As a company, they’re still technically self-promotion. They are your version of events, told through the lens of your fans. Not that they aren’t true — they are absolutely true. However, they’re still self-promotional.

So how do you avoid that?

By giving your customers a chance to tell their stories on your platform (or finding their stories elsewhere and featuring them on your platform). Sometimes, this might be in the form of a review. By offering your visitors and customers a chance to leave and read reviews of various products and services, you’re opening them up to tell their stories about how they use it and how they benefit from it.

Newcomers to the site will see these as candid shots from someone else’s life that have no connection to your company except that they thought highly enough of you that they wanted to share their experience. To tell their story.

Millennials are a prime demographic for this kind of storytelling, preferring to hear about people’s real experiences and stories with a service than believing sales copy or paid advertising. Users see content generated by other people (who are like them) as more truthful, more critical, and more believable because you can see behind the ad copy and promo photos.

You can do this in a number of ways. Call-ins to your podcasts, a review platform on your website, regular user highlights on your site, and so on. The web has moved toward user-generated content over the years, and for good reason. It works. The psychology behind storytelling proves it.

Make Up a Story About Your Product

If you’re not so interested in relying on your users to generate that content, or maybe you are just starting out and don’t have user stories to feature, there’s only one thing to do. You make stuff up.

Yep, you heard us. Make up the stories that you think your target audience wants to hear. Now, we don’t mean lie. We don’t mean to be conniving or unethical. We mean that you should provide some ideal use-cases for this product or service in narrative form to give the potential customers an idea of what they can expect in their own lives.

For example, maybe you are a new local shop that caters to runners. Your website is beautiful, your marketing plan is ready to go, and you even have a strategy for directing local business online for email signups and training resources. You have running groups for every distance and age. But you’re new, and people may not know what they’re signing up for. This is where making up your own story about the products or services enter into the equation.

Traditional Sales Copy

A typical website or promotion might include some text along these lines.

Runners who complete our half-marathon or marathon training are sure to finish their races with a personal best and a smile on their face. You’ll make friends, get stronger and fitter, and feel better than you have in years.

Not only is that generic, but it’s also kind of preposterous to experienced runners. No training group can for sure guarantee a personal best time, and a smile on your face after a marathon? Less than likely.

But if you use storytelling, you can give your visitors a glimpse of what their experience could be like if they participate in your training group.

Storytelling Copy

You take your eyes off the person running in front of you just long enough to look at your watch. 20 miles, it says. You’ve run 20 miles, and you’re exhausted. You look back up, and instead of a throng of your fellow runners, you see a gigantic wall blocking your path. A quick glance behind you lets you see Matt Inman’s Blerch hot on your heels. There’s no way you can run another 6.2 miles, another 10k. You’re going to hit that wall and be stopped. The Blerch will grab you and shove cake in your mouth and tell you it’s okay to stop running.

But you want to finish this race. You are on pace for a personal best time, and you have plans for a celebratory dinner after you cross the finish line. Not only that, your friends from the StorytimeRuns training group will be there waiting. With open arms. Or maybe you’ll be waiting on them. You smile at the thought of the friends you’ve made through training. You dig deep and take a deep breath. Charging the wall, you break through. Bricks shatter and rubble goes everywhere. The Blerch trips and stumbles, and you leave the chubby little cherub in the debris.

You’ve trained for this. Another 10k or another 10 miles, you know you were prepared the right way for this moment. You’ve got this.

You can write something much simpler, too. You simply need to show how the user can integrate the product into their lives.

Joshua runs out of energy every time he goes for a run. He loves to run, and he’s been an athlete for years, but as he’s gotten older, his energy levels have waned. At some point, he saw an ad for Super Energy Gummeez on the internet and decided to try a handful. On the next few runs, Joshua chomps down on a few Gummeez when he feels the first pangs of sluggishness. In a flash, he feels better and can finish the rest of his route without the crash he’s felt lately.

Show (don’t tell) the target audience how the product can be used in a real-life scenario. That approach can be the difference between a sale and a bounce.

Real-life Example

We implement this strategy on Elegant Themes. If you tune in to our regular Tuesday livestreams, you will see the team showing you various use-cases with Divi and how to solve problems and create usable designs and layouts. Our purpose is to show you how it can be done so that you see how effective it is. You can then take that information and work those solutions into your projects.

That’s all storytelling in marketing is: creating the connection between a product and someone’s real life.

What Story Are You Going to Tell?

To wrap up, we want to leave you with a simple question: what story are you going to tell? Remember, though, that there is no right or wrong answer to the question.

You might have an amazing origin story for your brand, or you might have a corral of super-influencers in your corner. Perhaps your users are rabid and want nothing more than to be given the opportunity to champion your brand and products and tell the world how you made their lives better and solved all their problems.

No matter what story it is, the important thing here is that you tell it. Don’t rush into it if you’re worried about how to start integrating these elements into your marketing strategy. Do it one page, one product, one user at a time. Gauge the reception, look at your analytics, and determine what your best and most effective channels would be.

What kind of storytelling to you implement into your marketing campaigns?

Article featured image by Boyko.Pictures / shutterstock.com

 Posted on July 15, 2019 by  in Marketing 

 

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