With the rise of social media, political parties have taken advantage of its accessibility and reach to target voters in the most efficient way possible. Social media platforms such as Facebook, Twitter, and Instagram have shifted the paradigm of traditional political campaigning, allowing for a more targeted approach, greater reach and real-time data analysis.
In the recent United States presidential election, both parties utilized social media platforms in their campaign strategies. Both parties disseminated their party platforms and messages on social media on an unprecedented scale. The Trump campaign heavily relied on social media advertising, spending more than five times as much as Clinton’s campaign on Facebook ads, according to CNBC.
The impact of social media on voter behavior is undeniable. With 79% of American adults using social media, according to Pew Research, candidates and parties have an effective way to reach massive audiences. Political advertisements, posts, and comments on social media can influence voter opinions, making candidates more visible, undercutting their opponents and spread rumors, according to a study by Pew Research.
Now with SnapSite, municipalities and cities can leverage social media tools to increase voter participation, manage election results, and improve public engagement. SnapSite offers an election platform that provides detailed information on election schedules, registration information, and results tracking. Municipalities can use SnapSite to centralize their election website information to ensure voters can access resources quickly and apply it to their election operations.
SnapSite’s user-friendly website builder can help cities and municipalities create websites that engage residents, communicate during critical events, and provide easy government information over social media. SnapSite’s platform is integrated with the most popular social media platforms, including Facebook, Twitter, and Instagram. By integrating these social media channels into their website, municipalities can improve their reach and engagement, and broaden their impact on voter behavior.
In conclusion, social media has changed the landscape of political campaigning, and SnapSite offers a platform that can help municipalities and cities adapt to the rapid changes. With SnapSite, cities can use social media to their advantage, improve public engagement, and increase voter participation. Today, municipalities face a variety of challenges such as record management, legal issues, and public engagement. SnapSite is well-positioned to help city and municipal governments to tackle these challenges, starting with improved engagement during the election season.
