One of the biggest mistakes Republican media strategist Adam Wise sees advertisers make when building a media mix: confusing efficiency with effectiveness. “There’s a
All political advertisers know that they can access a myriad of platforms to reach their intended audiences, but such ubiquity comes with its own nuances.
The sorry state of the American Democracy is not the first time the fragile bonds of our Republic have been tested. How a new generation
Consultants should encourage female candidates to be true to their authentic stories on the campaign trail if they want their clients to connect with voters.
Kara Turrentine was working in the corporate marketing world when she realized she wanted to do campaign politics full-time. So she set out on what
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